Fulfillment Settings in Store Fundamentals: Overview of Available Fulfillment Types

Offering flexible fulfillment options is one of the most effective ways to create a memorable shopping experience. 

With Store Fundamentals, you can enable three primary fulfillment types: Store Pickup, Local Delivery, and Shipping. 

Each type is designed to give customers more choice while making it easy for you to manage their preferences.

Let’s explore what each fulfillment type does, how it works, and how it can enhance your store’s service.

The way customers receive their orders has become just as important as the products themselves. Convenience and choice are two critical factors driving customer loyalty today. 

Store Fundamentals gives you the control to tailor fulfillment options that fit your business while making it as seamless as possible for customers to pick the method that best suits them.

When customers can choose between pickup, local delivery, and shipping, it removes barriers to purchase, reduces cart abandonment, and can even help differentiate your store from competitors. Let’s dive into the specifics of each option!

Store Pickup allows customers to buy online and collect their orders at your physical location. This fulfillment type is ideal for stores with a local customer base and provides a way to bring customers into the store, where they may make additional purchases.

• Reduces Shipping Costs: With no shipping involved, customers save on delivery fees, and you save on packaging.
• Immediate Access to Products: Customers can choose a specific time slot for pickup, making it easier to receive their orders on the same day or even within a few hours.
• Encourages In-Store Engagement: Bringing customers to your store opens opportunities for cross-selling and further engagement.

How to Configure: In Store Fundamentals, simply enable the Store Pickup option under Fulfillment Settings. You can customize pickup days, time slots, and capacity to ensure you’re ready to meet demand without overcrowding.

Local Delivery is a fantastic option for stores that want to expand their reach to nearby customers who prefer home delivery. With Local Delivery, you can set delivery zones, times, and even limit delivery capacity based on your resources.

• Convenience for Local Customers: Customers can enjoy the ease of delivery without the cost and wait time associated with traditional shipping.
• Flexible Delivery Windows: You can configure time slots to ensure deliveries are manageable and well-coordinated.
• Environmentally Friendly: Local delivery often requires fewer resources than shipping, supporting a more sustainable business approach.

How to Configure: In the app, go to Fulfillment Settings and enable Local Delivery. You can define delivery zones (using postal codes or areas) and set delivery windows. Store Fundamentals also allows you to set capacity limits for time slots to avoid overbooking.

For customers who aren’t within driving distance of your store, Shipping is a straightforward and familiar fulfillment option. This is particularly valuable for stores looking to serve a wider customer base. You can even offer time-specific shipping options if you want to provide expedited delivery times for certain customers.

• Broader Customer Reach: Shipping enables you to serve customers beyond your local area, expanding your market potential.
• Scalable for Growth: Shipping infrastructure grows with your business, making it possible to reach national and even international customers.
• Customizable Delivery Options: While standard shipping is common, you can also offer time-slot shipping to appeal to customers who need flexibility in delivery times.

How to Configure: Enable the Shipping option in Store Fundamentals’ Fulfillment Settings. Set up time slots if you offer time-based shipping (optional), and you’re ready to start serving customers anywhere. If you want, you can also configure shipping fees to adjust automatically based on location.

The power of Store Fundamentals lies in its flexibility. By enabling a mix of Store Pickup, Local Delivery, and Shipping, you can create an adaptable fulfillment strategy that caters to all kinds of customers.

Here’s a quick recap to help you decide:

• Store Pickup: Great for local customers who want their orders quickly and are open to visiting the store.
• Local Delivery: Perfect for nearby customers who prefer home delivery but don’t want to wait.
• Shipping: Ideal for expanding your reach to customers who can’t physically visit your store.

Explore the Fulfillment Settings in Store Fundamentals and start configuring the options that work best for your store. With each fulfillment type, you’re not just offering convenience – you’re building a customer experience that’s reliable, flexible, and tailored to your business.

Remember, the more options you provide, the easier it is for customers to choose your store over others. 

With Store Fundamentals, you’re equipped to meet them where they are, however they like to shop!